Focus Group Discussion (FGD) on the Business Challenges and operational issues of Textile Owners in Textile Market A Qualitative Study
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 9
Abstract
The Erode power loom cluster has grown in terms of volume, value and variety over the last few decades and has become one of the active markets for cotton goods in the country. However, over the last few years the cluster has lost its prideful place due to labour shortage, obsolescence and margin erosion. To overcome these problems, and to erase the ‘low quality’ image of the cluster and make it look attractive even for the quality conscious buyers the integrated textiles mall infrastructure was build up by public private partnership in the name of Texvalley. Primary focus of Texvalleywas to benefit the small and medium textile manufacturers and traders, as it would bring in all the weekly markets in Erode under a single roof. Mainly they aim at offering a platform for textile owners who are presently doing their business in the weekly shandies in three locations in the city namely the Gani market, central theatremarket andAshokapuram market. Even with world class facility and many positive factors it was found the occupancy in Texvalley is comparatively low. The major occupant’s for Texvalley is situated in all the above mentioned 3 markets. Hence, the proposed study focused to understand the business challenges and operational issues concerned in one of the market named Gani market. The data was collected through Focus group discussion in order to understand the predetermining factors of their challenges and operation risks concerned. The results of the study were tabulated and presented for further in-depth study.
Authors and Affiliations
Nalini Palaniswamy, Muruganandam Duraiswamy
Keywords
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- EP ID EP412914
- DOI 10.9790/487X-2009063844.
- Views 46
- Downloads 0
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