Formalized representation of integrated branding: the essence and features of management
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 12, Issue 12
Abstract
The article is devoted to the formation of a formalized representation of the essence of the branding approach in the management of integrated business structures. Based on the application of the formal logic apparatus and morphological analysis, an author’s definition of the concept of «branding an integrated business structure» was proposed. The model of branding of the integrated business structure is presented in the framework of the application of the system approach.
Authors and Affiliations
O. NIFATOVA
Keywords
Related Articles
- EP ID EP284006
- DOI -
- Views 102
- Downloads 0
Formation of system of accounting of fixed assets of industrial enterprises in conditions of innovative development
Explained the problems and the perspectives of the innovative development at the Ukrainian industrial companies in the accounting system of fixed assets. Analyzed innovative activity in Ukraine. Presented the ways of dec...
National economic interests as a factor of development of the regulatory policy in the sphere of foreign trade
In the article was researched the formation of the national economic interest with considering the new conditions for the Ukrainian development as a basic element of the national interest, with the definition of its impl...
Methodological bases of development of the market of information technologies
The article analyzes the modern market of information technology. It is proposed the system– situational model of the development of such market. It is shown its positive characteristics and developed methodological prov...
Macroeconomic planning of specialists training
The article formulates proposals for the improvement of methodological approaches to macroeconomic planning for the training of personnel with higher education. It is noted that planning should focus on the needs of the...
Economic concentration: essence and forms of manifestation
Approaches to the interpretation of the essence of economic concentration have been considered and personal understanding of this concept has been provided. Depending on the nature of development of this process, two for...