Formalized representation of integrated branding: the essence and features of management
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 12, Issue 12
Abstract
The article is devoted to the formation of a formalized representation of the essence of the branding approach in the management of integrated business structures. Based on the application of the formal logic apparatus and morphological analysis, an author’s definition of the concept of «branding an integrated business structure» was proposed. The model of branding of the integrated business structure is presented in the framework of the application of the system approach.
Authors and Affiliations
O. NIFATOVA
Keywords
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