Formation of social design and place of social advertising in Ukraine
Journal Title: Культура і сучасність - Year 2017, Vol 1, Issue 2
Abstract
The purpose of the work is to analyze the dynamism of the development of social design in Ukraine and to characterize its present condition and circumstances, which became the prerequisites for its progress. The methodology of the research consists of the functional-planned analysis and method of informational approach to the search and anal¬ysis of scientific, graphic and historical materials, directions of the development of social projects in Ukraine and the accompanying events, revealing their most informative aspects and synthesis of the general picture of the events and results that led to them. The scientific novelty of the work lies in the disclosure of graphic methods and design concepts used in the collected and submitted for consideration in the article analogs of the existing Ukrainian forums and exhibi¬tions. devoted to ecological and social problems that have gained international recognition. Conclusions. Social adver¬tising is a new, but more and more popular way to ensure the self-organization of society, emphasizing the individual's individuality of every citizen of society. The popularization of the idea of social fashion and examples of the application of social design in Ukraine currently requires the development of the ecological consciousness of citizens, in particular, involving younger generation into solving the most important environmental and social problems through their partici¬pation in cultural-mass organizations, environmental protection, educational and other activities.
Authors and Affiliations
Antonina Dyogrik
Keywords
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