Formation of the Innovation Component of Marketing Technologies of Enterprises That Produce Mineral Waters
Journal Title: Бізнес Інформ - Year 2014, Vol 3, Issue 0
Abstract
The article considers main marketing technologies of building competitive advantages by enterprises that produce Ukrainian mineral waters. It considers individual innovations of the conceptual (eco-marketing) and applied (branding, benchmarking and competitive reconnaissance) nature with consideration of their significance for participants of this market. It offers directions of increasing the innovation component of topical marketing technologies with the aim of implementation of their results into management of competitive advantages of enterprises. It draws a conclusion about a necessity of: reducing evident and growth of a number of latent competitive advantages, based on intellectual technologies, and also development and realisation of a conceptual model of providing marketing innovations in the system of managing competitive advantages of enterprises; and formation of the system of monitoring marketing innovations with the aim of development of additional services and means of building competitive advantages of enterprises that produce mineral waters.
Authors and Affiliations
Olena Golodniuk
Keywords
Related Articles
- EP ID EP126376
- DOI -
- Views 65
- Downloads 0
Prospective Directions of Improvement of Management of Forest Resources within the Spatial Socio-Economic Development of Ukraine
The article provides results of the study of theoretical and methodological foundations of management of social relations with respect to forest resources with the aim to reveal prospects of development and potential thr...
Investment Attractiveness of the Regions of Ukraine as an External Factor of Strategic Management Competitiveness of the Enterprise
Analysis of investment attractiveness for regions of Ukraine has been carried out, problems have been pointed out and conditions for spurring investment activity taking into account subdivision of the regions according t...
Income of Local Budgets as a Tool of Ensuring Powers of Self-Governance Bodies
The goal of the article lies in the study, analysis and assessment of the state of income of local budgets. The article identifies main sources of income of local budgets in Ukraine and their importance in formation of m...
The Diagnostics of Efficiency of Applying Information Technology in the Management of Enterprises
The article is concerned with deepening the theoretical-methodical provisions and formulation of conceptual foundations of diagnostics of efficiency of applying information technology in the management of enterprises. It...
Methodical Approach to the Management of the Through Business Processes of Enterprise on the Basis of DATAMINING
In the article, a methodical approach to the management of the through business processes by use of methods of mathematical statistics and DATAMINING has been studied. The main principles and basic steps of the proposed...