FORMATION OF THE PRODUCTION STRATEGY IN FUNCTIONAL STRATEGY ALTERNATIVE ENERGY ENTERPRISES
Journal Title: Сталий розвиток економіки - Year 2016, Vol 32, Issue 3
Abstract
Purpose of the article is to developing a scientific and methodical approach to formation of the production strategy are already functional strategies alternative energy companies. Methodology of research. The theoretical basis of the study were the methods of scientific knowledge and general scientific principles in the formation and implementation of industrial strategies, methods of structural and functional and structural and logical analysis – to develop strategic alternatives structuring of production according to the stages of the product life cycle; method of financial and economic analysis, multidimensional comparative analysis – to evaluate the results of the production and commercial activity. Findings. The model of the life cycle of biofuels scope manufacturers recommended options strategies: increasing production capacity and sales, production diversification, reorientation and maintenance of the achieved level of production, improvement of production. The calculations of values of a set of indicators rationale for the choice of alternatives strategies for companies producing alternative energy and provided recommendations to improve their performance in the context of their development strategies. Originality the research is to is to develop a scientific and methodical approach to formation of the production strategy are already functional strategies of enterprises of renewable energy, which involves building a model of the life cycle of the scope of producers of biofuels, outlining options for strategies: increase and implementation of production capacity, diversification, reorientation and maintenance achieved level of production, improvement of production. Practical value. Results of the study is the basis of forming production strategy are already functional strategies of enterprises in the renewable energy field practical and applied industrial and commercial activities of companies, including producers of biofuels.
Authors and Affiliations
Serhii Klymchuk
Keywords
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