Formation of the Sales Strategy of Small Industrial Enterprises
Journal Title: Бізнес Інформ - Year 2013, Vol 10, Issue 0
Abstract
The article forms characteristic definitions of marketing sales channels, analyses advantages and shortcomings of such channels of distribution of products for small production enterprises, marks out a position of the wholesale market as a direct and indirect sales channel, and marks advantages and shortcomings of its use. It forms analytical representation of marketing costs for calculation of the forecasted profit as one of the important quantitative criteria for selection of the sales channel and improves methodical provisions on its calculation with consideration of production, marketing and logistics costs. It offers a scheme of making a managerial decision on selection of the best marketing strategy on the basis of diversification of marketing channels.
Authors and Affiliations
Nestor Shpak, Tamara Kyrylych
Keywords
Related Articles
- EP ID EP136273
- DOI -
- Views 103
- Downloads 0
Development of the Role Scenario of the Personnel Management Specialist Activity
The article is devoted of the issues of development of classification and content of role, which are performed by personnel management specialists in their professional activity. It proves a necessity of development of r...
Trend Analysis of Cash Flows as a Tool for Information Management Process of Budgeting in Management Accounting
In the article by means of analysis of trend on the basis of cash flow movement, to the basic activity, investing activity, financial activity, forecast is made the financial state of machine-building enterprise which it...
Grouping of Employee Motivation Methods
The objective of the article consists in theoretical substantiation of classification criteria and improvement of the classification of labor motivation methods based on utilization of the systemic approach along with id...
Trade Co-operation of Turkey with European Union: Eurointegration Context
The article considers trade co-operation of the Turkish Republic and European Union in the context of eurointegration of Turkey. It provides the chronology of development of political, economic and social relations of th...
Analysis of Factors of Influence of the Market Environment upon Formation of the Enterprise Labour Potential
The article analyses external and internal factors of the market environment, which influence formation of the enterprise labour potential. It offers supplement the existing classification properties with the following o...