FORMING THE MODEL OF CONSUMER BEHAVIOR
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2017, Vol 1, Issue 2
Abstract
Introduction. The psychology of the consumer is influenced by different factors. Both economic and psychological knowledge and abilities are necessary to find out behavior of the consumer. From the point of view of psychology at first it is necessary to reveal the consumer to find out behavior of the consumer. And in economy many marketing elements are used for disclosure of behavior of the consumer. Methods. Methods of theoretical generalization, logical analysis, methodology of designing categories for determination of the content of consumption theory and the behavior of the consumer are used in the research process. Methodological basis of research is a systematic approach to the study of economic, social and behavioral aspects of the phenomenon of consumption. Resuits. Correlation between the development of social production and the process of quantitative growth and enrichment needs of the society, which provides growth and improvement of social needs with the development of the productive forces and culture, has been determined. The model of consumer behaviour, which takes into account the impact of innovative means on the buyer, has been developed. The prospect for the development of this direction in science is the creation of theoretical methods of controlling consumer behaviour on the basis of the collaboration of specialists in the sphere of economics, management, marketing, sociology and psychology, which will be used in managerial practice of marketing. The theoretical approaches to the theory of consumer behavior, which is an independent area of knowledge and, which originated at the interface of economics, marketing and psychology have been deepened. Discussion. The main conceptual provisions of solving the problem of the future well-being, namely the reduction of economic growth and consumption, and the transition to a new social and economic activities, based on the analysis of publications, the inadmissibility of a compromise preserving the environment and economic growth.
Authors and Affiliations
Tetiana Zhovkovska
Keywords
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