Forming tools of marketing innovation in the food industry
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2016, Vol 12, Issue 12
Abstract
he role and importance of marketing innovation were uncovered, marketing innovation tools in the food industry was offered. The effectiveness of the proposed measures marketing innovation was calculated.
Authors and Affiliations
K. O. SHULAKOVA, V. D. MUSIENKO
Keywords
Related Articles
- EP ID EP277317
- DOI -
- Views 116
- Downloads 0
Procedures and methods of audit financial stability and solvency of the enterprise
Subject of research - a set of theoretical and methodological features of the application of procedures and methods of audit of financial stability and solvency of the enterprise. The purpose of writing this article is t...
Transformation of social functions of the state: financial aspect
The article is concerned with the theoretical and methodological researches, organizational, economical and applied problems of social functions of the State realization through the budget finance mechanism, insurance, a...
The essence and meaning of strategic management
This article is devoted to problems of interpretation and definition of strategic management and its effective application in the enterprise.
Inclusive growth as an answer on modern challenges of globalization
The subject of the study – methodological aspects of inclusive growth and development measurement. The purpose of the study is the conceptual definition of inclusive growth in the format of its interpretation by influent...
Directions of increase of efficiency of use of enterprise resource potential
The key to competitiveness, financial stability, solvency, creditworthiness, and profitability is the efficient use of the resource potential of the enterprise. The search for new ways of increasing resource efficiency a...