Fourth industrial revolution and managers’ cognitive competences
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2018, Vol 27, Issue 1
Abstract
The purpose of this article is defining the cognitive competences (cognitive, character-related and social), which in our opinion managers should have under conditions of the fourth industrial revolution (economy 4.0). We pay particular attention to the function of innovation marketer, that is, a specialist whose role is acting as an agent between the sphere of business and the sphere of science (research and development). This relation conditioning the innovativeness of companies to a large extent determines the success of the economy 4.0 project.
Authors and Affiliations
Lidia Białoń, Konrad Werner
Keywords
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- DOI 10.14611/minib.27.03.2018.10
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