Franchise Potential in Food Industry Expansion Strategies in East Kalimantan
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 07
Abstract
This study investigates the franchise potential in the food industry as part of expansion strategies in East Kalimantan, with a focus on the Wong Solo Group amid Indonesia’s capital relocation. Utilizing qualitative methods, including SWOT, PESTLE, Porter’s Five Forces, and the VRIO framework, the research provides a comprehensive analysis of strategic positions and opportunities for business expansion. The study reveals significant opportunities for growth driven by demographic changes, economic development, and increased consumer spending. Key findings indicate that Wong Solo Group’s established brand and operational expertise offer a strong foundation for expansion. However, challenges such as regulatory changes and intense competition need to be addressed. The SWOT analysis highlights internal strengths such as brand reputation and product innovation, while the PESTLE analysis underscores external opportunities and threats. Porter’s Five Forces analysis identifies competitive pressures within the food industry, and the VRIO framework assesses the group’s resources and capabilities. The study concludes with strategic recommendations for Wong Solo Group to leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats. These recommendations aim to ensure successful franchise expansion in the dynamic market environment of East Kalimantan, providing a roadmap for sustained growth and competitive advantage.
Authors and Affiliations
Farizan Naufal, Ruby Hermanto, Utomo Sarjono Putro,
Keywords
Related Articles
- EP ID EP741249
- DOI 10.47191/ijcsrr/V7-i7-96
- Views 29
- Downloads 0
Adherence to Hypertension Management Practices Based on International Society of Hypertension (ISH) Guidelines among Hypertensive Patients
Hypertension is a significant global health concern with profound cardiovascular implications. The researchers used a quantitative research design employing a descriptive research survey approach and the instrument used...
Analysis the Effect of Company Size, Profitability, Capital Structure and Risk Profile on Firm Value with Dividend Policy as a Moderating in Banking on the Indonesia Stock Exchange (2013-2022)
This research was conducted to test and analyze the influence of company size, profitability, capital structure, and risk profile as independent variables on firm value as the dependent variable, as well as dividend poli...
The Integration of Listening Skills into Curriculum
This study explores the incorporation of listening skills into language courses, reflecting the increasing demand for effective listening approaches that aid in language understanding in real-world situations. The study...
Proposed Digital Marketing Strategy to Increase Customer Acquisition for Travel Agent Company
This study is a comprehensive examination designed to explore a number of complex challenges encountered by PT Selaras Citanusa (Selaras Wisata) in their endeavor to attract consumers organically, particularly within the...
The Impact of Perceived Value and Attitude towards Purchase Intention at Sambel Branding Restaurant
Sambal is a traditional Indonesian spice that has been an essential component of Indonesian cuisine for centuries. Today, it is considered a staple spice in all Indonesian dishes. The popularity of sambal has attracted m...