GENDER STEREOTYPE IN COMMUNICATIVE CONFLICT BEHAVIOUR OF INDIVIDUALS: THE PLURALITY OF THEORIES AND APPROACHES
Journal Title: Південний архів (філологічні науки) - Year 2018, Vol 74, Issue
Abstract
The article presents an analysis of scientific theories and approaches that address the gender stereotype problem. The content of the concepts “stereotype” and “gender stereotype” is outlined; their functions, classifications are considered. The new approach to the analysis of a gender stereotype in communicative conflict behaviour of individuals is substantiated. It is gender-conflict approach.
Authors and Affiliations
Ю. Кекало
Keywords
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