GENERATIONAL CULTURE OF GENERATION OF UKRAINIAN GENERATIONS X AND Y: VALUE-ORIENTED ANALYSIS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 7
Abstract
In this research on the basis of the analysis of theoretical works in sphere of generational theory the list of the basic values of the Ukrainian generations X and Y was formed. On the basis of the empirical study with using M. Rokich’s value orientations approach, the basic values of the Ukrainian generations X and Y were determined. By comparing the results of theoretical and empirical analysis the list of the most important basic values of Ukrainian generations of X and Y was formed, which is basis of their generational cultures.
Authors and Affiliations
T. P. Blyznyuk
Keywords
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