GESTÃO DAS INFORMAÇÕES DE MODA NO VAREJO DE LOJAS MULTIMARCAS E MARCAS LOCAIS DE VESTUÁRIO FEMININO DE SHOPPINGS DE PORTO ALEGRE
Journal Title: Revista Competência - Year 2009, Vol 2, Issue 1
Abstract
Th e information about fashion tendency moves in some directions to reach the fi nal consumer. Retail fashion stores are part of a fashion chain based on the ephemerality of the contemporary society. Moreover, they are prepared for the climax and for the decline of products usage, as well as to the desire of new models and color of consumers. Researches of new fashion tendencies in order to fi nd what consumers desire is part of the marketing process, which is established in two axes that are going to be considered in this work: information and consumption. Assuming that fashion establishments associated to fashion retail stores are fragmented, and that updated information is an index of success of those establishments, this study questions the fashion information directions, related to buying and selling goods strategies through research.
Authors and Affiliations
Carlos Th eodoro Strey Débora Elman Jandora Alvarez da Fonseca Ananda Shopie Quadros Gonçalves
Keywords
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- EP ID EP677110
- DOI https://doi.org/10.24936/2177-4986.v2n1.2009.110
- Views 378
- Downloads 0
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