Global Business Networks – The Effect of Corporate Globalization
Journal Title: Zarządzanie i Finanse - Year 2012, Vol 10, Issue 1
Abstract
The aim of the paper is presentation of the concept of the global business network (GBN) as the model of regulation structures which are the basic characteristics of the largest enterprises, main actors in corporate globalization. The development of GBN is presented in the context of enterprises market changes which are results of the global processes evolution. The key point of the paper is argument that the largest transnational corporations tend to realizing their strategic goals by creating of global business networks. This solution is the most effective one. The paper is divided into three parts. In the first one the evolution of globalization is presented. In the second part the idea of global business network is depicted. In the last part author comments on the case studies.
Authors and Affiliations
Magdalena Rosińska-Bukowska
Keywords
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