Some selected factors of success and failure in internationalization of enterprises
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 4
Abstract
Firms are constantly looking for the best development strategies. One of them is their internalisastion. Choosing this strategy enterprises take great risks, but they can expect more advantages than in the case of activity on the domestic market. The purpose of the present elaboration is identification of some selected factors of success and failure in internationalization of the enterprise. In the elaboration the method of case study was used.
Authors and Affiliations
Lech Nieżurawski, Joanna Nieżurawska
Keywords
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