«GOOD DESIGN» НОВОЇ УКРАЇНСЬКОЇ ІДЕНТИЧНОСТІ
Journal Title: Гуманітарний часопис - Year 2015, Vol 1, Issue 3
Abstract
Cherniienko V. O., Cherniienko O. V. «GOOD DESIGN» OF NEW UKRAINIAN IDENTITY Conflicting trends of globality, globalism and globalization are accompanied by simultaneous "expansion" and "constriction" of identity. Among the popular identities today a regional (territorial) one occupies a special place, as it removes the abstractness of global, cosmopolitan identity and the narrowness of specific traditional identities of "blood". Indeed, the current crisis of nation states as a piece of world-systemic crisis leads to a growing political role of large regions. The need for the Ukrainian people in the formation of civil society and legal state is not only connected with the growing role of the regions of Ukraine, but also with external "new" regional orientation. It highlights the problem of choosing between "closed" and "open" regional strategies. Researchers distinguish the regional identity of European countries ("EU-identity"), by which they understand a sense of new belonging of these countries to politico-geographical area that stretching from the Baltic to the Adriatic and separating the western part of the continent from the eastern part. Scientists describe the EU not as an international regime or a federation of states, but as a system of states, each one is sovereign. EU is based on a series of "intergovernmental operations". Political processes in the EU can be described as supranational. EU gained powers through "voluntary refusal" of certain aspects of national sovereignty and their transfer to the Community. This was possible thanks to a political, cultural and historical relationships which special for the European region. We call such regionalism historically "new", even more "open", i.e. based on multilateral cooperation, namely political, economic, cultural, social ones. A sufficient level of westernization, scientific and technological development and civil society is required for successful modernization and integration on an equal entrance in the European region. Today the basis of solidarity of many real groups must be certainly deeper, softer and more organic. Why do people need "new" identity? Because the former (past) traditional identity finds its substantiation in history. This identity, declaring the legitimacy of its forms, clings to the authenticity of its own principles. Traditional cultures are not prone to kosmopolitization and "open regionalization" because their symbolic space is monocentric and totalitarian. Here we enter the sphere of benefit and harm of historical thinking: we need only identify the "Ego" of social subject, attribute it previously known identity as the "Ego" begins to engage in imitation and protection of tradition, the "Ego" agonizes, retreats in history and degrades its creative potential. But the new (open) regionalism meets the challenges of history. "Open regionalization" provides new symbols of identity of such social space. "Project quality" of a person determines the prospects of "open regionalization". Man-as-person is a self-designer, self-projector, self-intrigant (eng. designing – projection, intrigue). The identity creates artifact of own life and live of others itself. The essence of art is art image, the essence of design is project. The basis of design is functionalism. The usefulness of thing (identity) is the basis of projecting. "Engineering of the human soul": design culture, design of personal identity, design as the dialectic of use (functionality) and beauty (meaning). "Good design» provides projecting "things" (identities) which clear and practical. Here combining function with form gives a sense of instant recognition that clear without explanation. In recent times the very basis of self-identification of social subjects, their design of identity have changed. "We" are not determined by our traditional community, therefore, sacred past anymore. "We" are determined by common experience of consumption. Inflation of the traditional identity of "blood" is coming.
Authors and Affiliations
Володимир Чернієнко, Ольга Чернієнко
Keywords
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