Green Initiatives Practices in Indian Hotels
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
Economies and industries worldwide are becoming increasingly sensitive towards the environment in the wake of the fact that they will not be able to sustain the growth if they ignored their environment. They are realising that something needs to be done to conserve the environment. Hotel industry is one such example which displays such values in their regular business models. The concept of ‘green’ or eco-friendly hotels is getting increasingly popular now. The environmental friendly policies through efficient use of power, water and other resources is likely to not only improve hotel’s image but also improves operational economy. Both the hotels and the customers are making their efforts towards green business of hotel industry. The customers are demanding their preferred hotels to be environmental friendly and sensitive and thus even hotels are trying to do so in order to satisfy and attract customers. The changing environment and governmental support, green growth model is no longer a dream but has become a reality. Present paper aims at determining the various green initiatives (environment friendly practices) among Indian hotels and how hotels can help in reducing the harmful effects on environment. Present research has concluded that the world is facing too many environmental problems like pollution, ozone layer depletion, wastage of resources and waste creation etc. Hotels, being a part of international tourism industry, have customers from various social and cultural backgrounds and have a great influence on the environment. Although, the scale of operations of the hotels indeed affects the environment, the question still remains how sensitive Indian hotels are towards environmental issues and what are they doing towards mitigating this problem.
Authors and Affiliations
Shreeya Singhal, Archna Deepak, Vijaylakshmi Marwaha
Keywords
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- EP ID EP412324
- DOI 10.9790/487X-2008031013.
- Views 60
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