Green Marketing and the Green Product Buying Behaviors of Consumers: An Application in Atatürk University
Journal Title: Online Journal of Communication and Media Technologies - Year 2016, Vol 6, Issue 2
Abstract
Green marketing is part of the understanding of environmentally sensitive business administration. Businesses need to make all production process green in order to demonstrate their environmental sensitivity. In other words, going green requires a holistic approach. In terms of environmentalism, it is extremely important for business owners and managers to be environmentally conscious and make other workers so, to choose raw material with the least harm to the environment, to improve the processes of production in order to reduce waste amount, to recycle waste, to collect unrecyclable waste and destroy it with the least harm to the environment. Reducing the amount of packaging, choosing recyclable decomposable material for packaging and encouraging the collecting of packaging waste are energy elements of distribution and promotion. Businesses have to become as sensitive as individuals towards the natural environment in order to survive themselves. In this study, the relationships between the social-demographic characteristics of consumers and consumers’ green purchasing behaviour have been examined. In the research part of the study, a research was made on the fourth classs tudents of Atatürk University, Faculty of Communication. The research is madewith a survey which includes questions about student’s environmental experience, their attitude about environment and their thought about environmental issues. Research realized on 200 samples.
Authors and Affiliations
M. Serdar Erciş| Atatürk University, Turkey, Arzu Kalafat Çat| Atatürk University, Turkey
Keywords
Related Articles
- EP ID EP10071
- DOI -
- Views 314
- Downloads 15
Who 'We' are and How We Perceive 'Others': Influence of History Textbooks During the Construction Process of 'Self' and the ‘Other’ in Cyprus
The construction of knowledge cannot be examined without the influences of power relations and its ideological instrument; discourse. However, interpretation of given information despite of discourses by the recipients...
Science Explanations in News Coverage of the First Stem Cell Controversy
Science writing curricula often stress the importance of using explanations to make a story understandable to readers. This study examines the use of explanation in news coverage of the first stem cell controversy in t...
Appraisal of Mass Media in Reporting Domestic Research Results: Ethiopian News Agency (ENA) and Walta Information Center (WIC) in Focus
The aim of this research is to analyze news coverage of two wire services in Ethiopia, namely ENA and WIC. The research also appraises the role of these news media in relation to the contribution of local research diss...
Unpacking the Relationship between Mobile Phone Usage Patterns, Network Size, and Civic Engagement
This study, based on a survey of 1,260 mobile phone users, investigates the relationships among patterns of mobile phone use, network size, and civic engagement. It finds that informational uses of mobile phones are po...
Political Public Relations 2.0 and the Use of Twitter of Political Leaders in Turkey
Political public relations is a tool of transmission of messages for political parties to their voters. One of the conditions of symmetrical communication is feedback. Dialogical approach requires the change on policie...