Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2016, Vol 10, Issue 8
Abstract
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that is green produce, green price, green place and green promotion and that its validity by ten professors of management and marketing and sports management were approved. The reliability of the instrument was calculated by using Cronbach alpha test was 0.92. To analyze the data, the Kolmogorov Smirnov test, Pearson correlation and regression analysis were used. The results showed significant correlation and impact of green marketing mix and its components on the shopping behavior of sportswear consumers. According to the findings recommended the manufacturers of sports products to make green marketing mix in their agenda and increase sales and market share by using green marketing strategy.
Authors and Affiliations
M. Khorsandi Fard| Department of Physical Education and Sport Science, Islamic Azad University, Mashhad Branch, Mashhad, Iran, Madhhad.Saremi5. No 25, email:m.khorsandi1990@yahoo.com, R. Ismaeelzadeh| Department of Physical Education and Sport Science, Islamic Azad University, Mashhad Branch, Mashhad, Iran, R. Ramshini| Department of Physical Education and Sport Science, Islamic Azad University, Mashhad Branch, Mashhad, Iran
Keywords
Related Articles
- EP ID EP7373
- DOI -
- Views 504
- Downloads 37
Optimum Temperature and Thermal Stability of Crude Polyphenol Oxidase In GreenSmall Cherry Tomatoe (Solanum Lycopersycum)
Polyphone oxidase (PPO) (EC.1.14.18.1) catalyzes the hydroxylation of monophenols to o-diphenols and the oxidation of o-diphenols to o-quinones leading to browning in plants. Polyphenol oxidase activity was detected in g...
Civil liability and the role of insurance in car accident
Right of civil liability is based on consumption of damage from damager. Therefore any losses must be consumption in this concept. One subject in civil liability and special rules in civil law is the right of consumption...
Study of Relationships between Working Personality Types and Employees Job Satisfaction (Case Study: Payame Noor Universities, Kermanshah)
In any organization, individual personality is a subject which helps organizations reach productivity. If personality conforms to job, job satisfaction level is higher, if not so, employees will become dissatisfied and s...
Investigation of the Relationship between Integrated Product Development Process and Customer Satisfaction with the Mediating Factor of Effectiveness (Success) of New Product Development and Product Design Glitches: Case Study in Saipa Automotive Man
Integrated product development processes are based on sharing the knowledge between the suppliers and customers, and internal features of the organization could lower the difficulties of designing a new product in the ne...
Examination of storyfactors (character, content, space) in Sovashoon and Da stories
In contemporaryliterature, some expanded events, such as foreigners’ influence, Islamic revolution and our imposed war overshadowed the thoughts of those writers of the first generation of the revolution and led to creat...