Health as a Determinant of the Development of the Organic Food Market
Journal Title: Acta Scientiarum Polonorum. Oeconomia - Year 2016, Vol 15, Issue 3
Abstract
This article attempts to answer the questions if the desire to maintain good health is a major factor in the development of the organic food market and whether managers in the organic food market should focus on this factor in marketing communication strategies to win new customers and increase the number of buyers regularly. The organic food market is one of the most dynamically developing sectors of the food industry, but it is still small. Consumers who appreciate healthy lifestyle, taste, life in clean environment can become potential buyers of organic food. Our study shows that health is an important motive of organic food consumption. Practitioners during the construction of promotional message, especially in mature markets should in the future pay attention to the environmental benefits and sustainable mode of production, while all the nutritional and health benefits should be treated only as a premium. There is no conclusive evidence that organic food is more health than conventional alternatives.
Authors and Affiliations
Katarzyna Szalonka, Grażyna Światowy, Lucyna Witek
Keywords
Related Articles
- EP ID EP193856
- DOI -
- Views 69
- Downloads 0
Conditions Underlying the Regional Diversity of the Area Structure of Farms in Poland
The aim of this study has been to identify the conditions underlying the regional diversity in the area structure of farms in Poland. There are many causes of such diversity, including historical reasons, the state trans...
The Changes in Productivity of Production Factors in Commercial Farms in Poland in 2004 and 2012
The aim of the paper is an assessment of changes in production factors productivity in commercial farms in 2012 in comparison to 2004. An analysis concerns the flexibility of relations among production factors like: arab...
Real-Time Delphi Survey on Competition and Competitiveness of Geographical Indications as a Negotiations' Issue of the Transatlantic Trade and Investment Partnership
This paper aimed to present the issues of geographic indications as an element of the intellectual property right negotiations under the Transatlantic Trade and Investment Partnership between the European Union and the U...
Supply and Demand in the Press Market in Poland
Polish press market is dominated by entities with foreign, particularly German, capital. The only major Polish publisher is Infor, which operates magazines focusing on legal and business issues. In the segment of daily n...
Spatial Integration of Vegetable Wholesale Markets in Poland on the Selected Example
This article attempts to verify the phenomenon of price transmission between wholesale markets of carrots in Poland. Determining the level of spatial integration of markets will indicate their efficiency and thus can mak...