Stages in the Evolution of Marketing as a Discipline 

Marketing is, essentially, an activity pertaining to the enterprise, which involves planning and execution of the marketing mix for ideas, products and services in an exchange that not only meets the current ne...

Recent Research on European Initiatives to Reduce Pollution in Tourism 

Over time, tourism adapted to climatic conditions, responding to change and finding different solutions. Where tourism is a major source of income for the economy and for individuals (small and large entrepreneurs) it fo...

Linguistic Patterns in Advertising Messages 

This paper aims to identify the most recurrent linguistic devices used in advertising texts. As previous research has established that language use shapes and determines consumer behavior, its importance in any adverti...

Statistical Analysis of Correlation between Gross Domestic Product per Inhabitant and Employment Rate of People by Participation in Economic Activity by Regions

The Stakes on Negotiating a Plurilateral Agreement on Trade in Services 

In March 2013, a group of 23 like-minded WTO Members, including the EU, started negotiations for a plurilateral Agreement on Trade in Services. This paper aims to address the ongoing talks from several angles....