HOW ADVERTISING INFLUENCES YOUR CHOICES AND PURCHASING BEHAVIOUR WHILE SELECTING TOOTHPASTE
Journal Title: International Journal of Pharmacy and Pharmaceutical Sciences - Year 2016, Vol 8, Issue 7
Abstract
From television to wall murals, advertising is digital, ubiquitous and a powerful force shaping attitudes and behaviour in today’s world. Owing to the rising consumer demands across products and services; the upsurge in competition across markets and companies vying for larger market share, advertisements, more precisely manipulative advertisements have become prevalent and the only means of generating revenues for companies that influence in ways we don’t even realise.Keywords: Advertising, Purchasing, Advertising Standards Authority, Toothpaste
Authors and Affiliations
Himanshu Trivedi, N. D. Gupta, Afshan Bey, Vivek Kumar Sharma, Saif Khan, Mahira Kirmani
Keywords
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