How decision context changes the balance between cost and benefit increasing charitable donations
Journal Title: Judgment and Decision Making - Year 2019, Vol 14, Issue 2
Abstract
Recent research on charitable donations shows that donors evaluate both the impact of helping and its cost. We asked whether these evaluations were affected by the context of alternative charitable causes. We found that presenting two donation appeals in joint evaluation, as compared to separate evaluation, increased the perceived benefit of the cause ranked as more important (Study 1), and decreased its perceived cost, regardless of the relative actual costs (Study 2). Finally, we try to reconcile an explanation based on perceived cost and benefit with previous work on charitable donations.
Authors and Affiliations
Marta Caserotti, Enrico Rubaltelli and Paul Slovic
Keywords
Related Articles
- EP ID EP678410
- DOI -
- Views 129
- Downloads 0
Cross-national in-group favoritism in prosocial behavior: Evidence from Latin and North America
As individuals from different nations increasingly interact with each other, research on national in-group favoritism becomes particularly vital. In a cross-national, large-scale study (N = 915) including representative...
The value of victory: social origins of the winner’s curse in common value auctions
Auctions, normally considered as devices facilitating trade, also provide a way to probe mechanisms governing one’s valuation of some good or action. One of the most intriguing phenomena in auction behavior is the winner...
On emotion specificity in decision making: Why feeling is for doing
We present a motivational account of the impact of emotion on decision making, termed the feeling-is-for-doing approach. We first describe the psychology of emotion and argue for a need to be specific when studying emoti...
The effects of surrounding positive and negative experiences on risk taking
Two experiments explored how the context of recently experiencing an abundance of positive or negative outcomes within a series of choices influences risk preferences. In each experiment, choices were made between a seri...
The relationship between intertemporal choice and following the path of least resistance across choices, preferences, and beliefs
The degree to which individuals prefer smaller sooner versus larger delayed rewards serves as a powerful predictor of their impulsivity towards a number of different kinds of rewards. Here we test the limits of its predi...