How decision context changes the balance between cost and benefit increasing charitable donations
Journal Title: Judgment and Decision Making - Year 2019, Vol 14, Issue 2
Abstract
Recent research on charitable donations shows that donors evaluate both the impact of helping and its cost. We asked whether these evaluations were affected by the context of alternative charitable causes. We found that presenting two donation appeals in joint evaluation, as compared to separate evaluation, increased the perceived benefit of the cause ranked as more important (Study 1), and decreased its perceived cost, regardless of the relative actual costs (Study 2). Finally, we try to reconcile an explanation based on perceived cost and benefit with previous work on charitable donations.
Authors and Affiliations
Marta Caserotti, Enrico Rubaltelli and Paul Slovic
Keywords
Related Articles
- EP ID EP678410
- DOI -
- Views 141
- Downloads 0
The coexistence of overestimation and underweighting of rare events and the contingent recency effect
Previous research demonstrates overestimation of rare events in judgment tasks, and underweighting of rare events in decisions from experience. The current paper presents three laboratory experiments and a field study th...
Hierarchical Bayesian modeling of intertemporal choice
There is a growing interest in studying individual differences in choices that involve trading off reward amount and delay to delivery because such choices have been linked to involvement in risky behaviors, such as subs...
How many calories were in those hamburgers again? Distribution density biases recall of attribute values
Decisions that consumers make often rest on evaluations of attributes, such as how large, expensive, good, or fattening an option seems. Extant research has demonstrated that these evaluations in turn depend upon the rec...
Nudge to nobesity II: Menu positions influence food orders
“Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years” (Rozin et al., 2011). In two studies, one a lab study and the other a real-wo...
Hold on to it? An experimental analysis of the disposition effect
This paper experimentally investigates a well-known anomaly in portfolio management, i.e., the fact that paper losses are realized less than paper gains (disposition effect). I confirm the existence of the disposition ef...