HOW PRODUCT DEVELOPMENT INFLUENCES PRODUCT EVALUATION
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 4
Abstract
New product development and evaluation is a part of the modern marketplace, and the need for independent third-party evaluations of new products is already established. This study examines how these types of evaluators view the similarities and differences between goods at three levels of product development: invention, innovation and commercialization. Using an instrument created by Udell, O’Neill, and Baker (1977), the authors find that 28 of 39 criteria are able to correctly classify almost 95 percent of the study’s cases and that these criteria can be grouped into seven factors describing both the potential downside of product acceptance and the skills needed to establish a product on the market. These 28 criteria seem to be assessed in a similar manner by evaluators, at least in part, with stage of development in mind, and the evaluator's ratings indicate commonalities between products at these three levels in terms of product and firm quality.
Authors and Affiliations
Stephen C. Jones, Tami L. Knotts and Gerald G. Udell
Keywords
Related Articles
- EP ID EP19418
- DOI -
- Views 330
- Downloads 10
THE EFFECT OF INCOME INEQUALITIES ON THE WELFARE OF THE POOR IN NIGERIA
The study is to examine the scope and dimension of income inequality and its effect on poverty problem in Nigeria. The issue of poverty is a very crucial one due to the prevailing increase in the incidence of poverty i...
Factors Influencing Consumers on Shopping in a Mall Based Store - An Empirical Study
The Indian retail industry is crowded with more than 12 million retailers spread across the country. The retail industry provides around 8% of countries employment. The Indian retail industry is undergoing a tidal chan...
Measuring The Effectiveness Of Service Convenience For Retail Stores Of Electronic Goods In Ahmedabad City
As organized retail grows, we expect the market to be more competitive by providing more choices to consumers and retailers. At this point, developers will have to work harder to create a differentiation for their prod...
BANKING SECTOR REFORMS AND IT’S IMPACT ON INDIAN ECONOMY
Indian economy has been recording impressive growth rates since 1991. The main thrust of the financial sector reforms has been the creation of efficient and stable financial institutions and development of the markets,...
A study an analyze the factors influencing the industrial relations in TANCEM and DALMIA Cement companies, Ariyalur district
Industrial relations play a crucial role in establishing and maintaining industrial democracy. The establishment of good industrial relations depends on the constructive attitude on the part of both the management and...