Identification and Shopping Behavior Analysis in S-Commerce (Study on University Students in Banda Aceh)
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 10
Abstract
The increasingly development of internet technology has given many changes to daily activities, including business development. The increasing number of internet and social media users is one reason for the emergence of new concepts in electronic commerce called social commerce (s-commerce). However, the limitation of online shopping behavior is the lack of understanding of sellers on the characteristics of consumers in s-commerce. The purpose of this study was to identify and describe characteristics (profiles), shopping behavior and certain characteristics of consumer commuters in Banda Aceh. Observations in this study areuniversity students in Banda Aceh, Aceh, Indonesia. Data obtained from questionnaires and getting 338 questionnaires that can be analyzed. The method of analysis in this study is descriptive analysis and cross tabulation with SPSS version 22.0. The results of this study found the majority of consumers are from Unsyiah, female gender, age> 18-23 years, income per month <Rp1,000,000,000, source of income are from parents/ guardians, spending per month >Rp1.000.000, shopping expenses on s-commerce per month is <Rp300,000, most commonly used social media for shopping is Instagram, and the most frequently purchased products are clothing and accessories.
Authors and Affiliations
Fani Sartika, Ermad MJ, Amelia .
Keywords
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- EP ID EP413026
- DOI 10.9790/487X-2010025964.
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