IDENTIFICATION OF DECISION PARAMETERS INFLUENCING DESTINATION CHOICES OF INDIAN DOMESTIC TOURISTS
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 1
Abstract
Travel behaviour analysis requires an understanding of the preferences of travellers, especially in case of leisure travel, which is characterised by heterogeneity and multiplicity of destinations. Factors associated with destination, travel and traveller‟s psychology influence the destination choice further. This paper identifies the latent constructs influencing destination choices of domestic tourists, categorised by their associative value of destination and income groups. The results indicate that aspects associated with „safety and comfort‟, and ‟pre-decision‟ influence the destination preferences of travellers at all destination types. Social restrictions and destination attributes are found to be value-specific. The level of importance associated with these factors are found to be distinctly different from one another. The income groups considered are also found to have distinct differences in their destination preferences. Economics and comfort related aspects, pre-decision as well destination-specific attributes are found to vary significantly across the income groups. Based on the results, the study emphasises the need for segmentation of tourists with respect to destination values and income levels for better tourism management strategies.
Authors and Affiliations
Harikrishna M. , Rajat Rastogi
Keywords
Related Articles
- EP ID EP41547
- DOI -
- Views 367
- Downloads 0
The Alcohol Dependence of Female Laborers in connection to Road /Building Construction in India (A research study conducted at Nagpur, Gondia, Bhandara & Mumbai)
Road construction or repair is a troublesome and hard working job in India; like other developed western countries India doesn’t have all the necessary equipment facilities in this area due to very high cost, only Crai...
The Impact of Journalism in Indian English
India is the world largest democracies, having been recognized the Press (Media) as the Fourth Estate. The Press/journalism means writing, informing the current issues and incidents of present and the past. The general...
Experience of India in Decongesting Courts through Lok Adalats
The Constitution of India pledges to secure to all its citizens justice- social, economic and political. Article 39-A of the Indian Constitution imposes an obligation on the State to ensure that the operation of the le...
Dynamics of fishers’ LiveLihooDs in the Wake of Declining Fisheries Resources in Lake Victoria
This paper explores the diversity of livelihoods to fishing communities in the wake of declined fisheries resources. A total of 246 respondents were involved in a cross-sectional research design whereby interviews, foc...
Role of Intelligence and Creativity in the Academic Achievement of Students
The study was designed to investigate the influence of Emotional Intelligence and creativity on the academic achievement of Business Education Students using Ex- post facto research design. A total of 235 students purp...