Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)

Journal Title: International Journal of Innovation in Marketing Elements - Year 2022, Vol 2, Issue 1

Abstract

The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard questionnaire of parameters from "A unique taxonomy of smart sustainable city metrics," which was randomly distributed. In addition, descriptive and inferential statistical techniques were used. Spss software is also used to analyze data using descriptive statistical methods and conclusions from sample tests and Friedman ranking tests, as well as to execute Econometric operations. The findings suggest that all of the variables affecting the improvement of a sustainable smart city in Tabriz have a direct and relatively strong relationship, with four variables affecting the marketing of a sustainable smart city. The socio-cultural parameter, which has an average rank of 3.80, the governance parameter, that has an average rank of 3.18, the second parameter, the environmental parameter with rank of 2.03, and the economic parameter, with rank of 1.00, all impact on the improvement of a sustainable smart city marketing.

Authors and Affiliations

Paria Samadi-Parviznejad,Zahra Soltani,

Keywords

Related Articles

Identify and Neutralize Negotiation Tactics and Tricks

Developed and industrialized countries of the world, along with economic, scientific, technological and industrial progress, have also achieved significant progress in the development of the science and technology of neg...

A framework for IoT and Blockchain Based on Marketing Systems with an Emphasis on Big Data Analysis

In today's world, huge amounts of information affect all aspects of our lives and play an important role in our decisions. The importance of big data in business, like other key processes in the organization, has not hid...

A Survey for Investigating Key Performance Indicators in Digital Marketing

Participation in social networks has increased dramatically in recent years. Digital marketing is one of the most important strategies that with the advent of the Internet, not only as one of the possible methods for mar...

Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)

The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's mana...

Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach

This paper examines the simulation method as one of the future prediction techniques. In this article, while examining the concepts related to futuristic studies, one of the powerful tools in this field is introduced. Ex...

Download PDF file
  • EP ID EP711356
  • DOI -
  • Views 105
  • Downloads 1

How To Cite

Paria Samadi-Parviznejad, Zahra Soltani, (2022). Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz). International Journal of Innovation in Marketing Elements, 2(1), -. https://europub.co.uk/articles/-A-711356