The Introduction of Loyalty Programs for the Retail Industry
Journal Title: International Journal of Innovation in Marketing Elements - Year 2022, Vol 2, Issue 1
Abstract
Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope. In this article, by studying the literature, customer loyalty programs and its technologies are described under the title of three-stage model, which is mostly focused on the implementation stage. Finally, suggestions for better implementation of the cycle of loyalty programs are provided.
Authors and Affiliations
jan Jarosz,
Keywords
Related Articles
- EP ID EP711357
- DOI -
- Views 101
- Downloads 1
Importance of Accounting Marketing in Post-Corona era
Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means impl...
Identify and Neutralize Negotiation Tactics and Tricks
Developed and industrialized countries of the world, along with economic, scientific, technological and industrial progress, have also achieved significant progress in the development of the science and technology of neg...
Analyzing and Prioritizing the Social Media Marketing Challenges
In today's competitive markets, marketing may be one of the most important factors in the sale of goods and products. In the present age, with the technological revolution, many human aspects have changed. One of these a...
A framework for IoT and Blockchain Based on Marketing Systems with an Emphasis on Big Data Analysis
In today's world, huge amounts of information affect all aspects of our lives and play an important role in our decisions. The importance of big data in business, like other key processes in the organization, has not hid...
The Introduction of Loyalty Programs for the Retail Industry
Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, in...