The Introduction of Loyalty Programs for the Retail Industry
Journal Title: International Journal of Innovation in Marketing Elements - Year 2022, Vol 2, Issue 1
Abstract
Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope. In this article, by studying the literature, customer loyalty programs and its technologies are described under the title of three-stage model, which is mostly focused on the implementation stage. Finally, suggestions for better implementation of the cycle of loyalty programs are provided.
Authors and Affiliations
jan Jarosz,
Keywords
Related Articles
- EP ID EP711357
- DOI -
- Views 100
- Downloads 1
Analyzing and Prioritizing the Social Media Marketing Challenges
In today's competitive markets, marketing may be one of the most important factors in the sale of goods and products. In the present age, with the technological revolution, many human aspects have changed. One of these a...
Business Intelligence Analysis in Small and Medium Enterprises
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining...
A Survey for Investigating Key Performance Indicators in Digital Marketing
Participation in social networks has increased dramatically in recent years. Digital marketing is one of the most important strategies that with the advent of the Internet, not only as one of the possible methods for mar...
Fuzzy Clustering Approach for Marketing Recycled Products of Tabriz Municipality Waste Management Organization
The main concern of municipalities is the realization of sustainable revenues. Organizations affiliated with municipalities should play a role in generating revenue by defining specialized tasks while assisting municipal...
Importance of Accounting Marketing in Post-Corona era
Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means impl...