Business Intelligence Analysis in Small and Medium Enterprises
Journal Title: International Journal of Innovation in Marketing Elements - Year 2022, Vol 2, Issue 1
Abstract
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining process - prerequisites and their application to âSmall and Medium Enterprisesâ (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs." In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.
Authors and Affiliations
Reza Maleki,Ehsan Sabet,
Keywords
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