Identifying Market Segments and Target for Marketing Strategy Plan at Tupperware Malaysia
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 3
Abstract
In this written assignment, we had chosen Tupperware Malaysia in the consumer market. We aim to analysis and write a marketing report for Tupperware Malaysia such as background of the company, marketing strategies, marketing environment, marketing mix and proposal. The purpose of writing this marketing report is to help us understand what marketing is about and how Tupperware Brands Corporation Malaysia manages to survive in the competitive market and to be outstanding among all other companies with different strategies and ideas in market segment and target.
Authors and Affiliations
Siti Norlaila Bt Zulkifli
Keywords
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