Identifying Market Segments andTargets forMarketing Strategy Plan ofCoca-Cola Company inMalaysia
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 4
Abstract
TheCoca Cola Company is basically the world wide largest marketer, manufacturer and distributor of non-alcoholic beverages. As the competition is very much strong of soft drinks in the market sector it is emergent for coca cola to create uniqueness to stand out. This paper aims to identify market segments and targets for marketing strategy plan of Coca-Cola Company in Malaysia. The background of the company clearly illustrated in the beginning of this paper as well as the mix product of marketing. The report is also identified marketing strategies of the Coca-Cola Company which create opportunities for it to survive in the competitive market.
Authors and Affiliations
Shanthiny Kanesan, NurfatinAfiqahBinti Ismail, Komathy Krishnan
Keywords
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