"If the bullet in the forehead ...": about manipulative tactics of new phraseologisms of an idiomatic character
Journal Title: Актуальні проблеми української лінгвістики: теорія і практика - Year 2018, Vol 36, Issue
Abstract
The article defines manipulative tactics and strategies used in media with the help of a stylistic potential of a new phraseology. The author argues that one of the bases for the formation of socio-political reality with the help of media discourse is the creation of images of political figures, the formation of which occurs in the process of involving into political communication various stylistic means, particularly, different types of phraseologisms. On the example of A. Yatsenyuk’s speech an analysis of phraseologisms which influence the potential electorate is given. The new political phraseology arises due to extralinguistic factors, among which particularly important are the Orange Revolution of 2004 and the Revolution of Dignity of 2014. An innovative phraseology that emerges in connection with the development of world socio-political events, election campaigns, description of military conflicts etc. is analyzed. On the example of a vivid phraseologism of an idiomatic character “If a bullet in the forehead, then a bullet in the forehead”, expressed by A. Yatsenyuk during the Euromaidan, the models of a successful use of a phraseologism / a transformed phraseologism in political media for different purposes, primarily manipulative, are shown. It is proved that the new phraseology is the most productive specifically in political media, as it acts not on an individual, but on a mass recipient. Among the most effective manipulative tactics in political media, where the innovative phraseology is used, are glittering generalities tactics, name calling tactics, semantic transfer tactics, verbal allusion tactics etc. The role of phraseological innovations within these tactics is so high that journalists who use them achieve not so much informational but a manipulative-strategic target.
Authors and Affiliations
Dmytro Syzonov
Keywords
Related Articles
- EP ID EP470811
- DOI 10.17721/APULTP.2018.36.76-90
- Views 107
- Downloads 0
Literary language and literary norm in the interpretation of Ivan Franko
The article deals with the concept of I. Franko on the development and functioning of the Ukrainian language and its dialects. On the basis of works of the author’s works "Literary language and dialects" and "Speak of th...
Biblical conceptual sphere as a concept of Taras Shevchenko's idiostyle and its reverbalization in Ukrainian bible translations
The article elaborates the analysis of Ukrainian translations of the Holy Scripture through the prism of Shevchenko’s metabiblical images. Biblical conceptual sphere is defined as a fragment of biblical picture of the wo...
Синкретизм стоматологічної термінології в науковій репрезентації медичного знання Syncretism of dental terminology in scientific representation of medical knowledge
У статті проаналізовано домінантну характеристику сучасної стоматологічної термінології – синкретизм. Апробовано тезу щодо "нерозрізнювальної цілісності" у фаховій метамові медичних термінопонять (загальних і спеціальних...
Ukrainian research perspective in the context of stylistic discussions of the XVI International congress of slavists
The article analyzes "state and status" of functional stylistics in Ukraine in the beginning of the 21st century in the categories and concepts of modern linguistics. The research context of the analysis is determined by...
Axiological status of lexems CHASTE, CHASTITY, and VIRGINITY in Ukrainian media discourse
The paper addresses the use of the words цнотливий, цнотливість and цнота in the Ukrainian political media discourse, with a particular focus on the evolution of the "chastity words" semantics in the Ukrainian language,...