Image of a PR Manager
Journal Title: Media Literacy and Academic Research - Year 2018, Vol 1, Issue 1
Abstract
The study focuses on the three main types of the image of PR manager - self-image, perceived image and professional image. Its purpose is to identify all the image attributes needed for a position of PR manager. In the theoretical part, image is defined as the combination of both external and internal reflections of an individual, object or company creating values and awareness. The research part is the application of theoretical principles in the practical operations of three PR managers from the insurance sector and four PR managers from the bank sector. Research is in the form of an 8-question structured interview and qualitative response analyses. The result of the issue is an empirical assessment of the gathered information, studied literature and research. In self-image description the managers describe themselves as creative, systematic, reliable, extrovert, social with excellent communication skills. The perceived image of PR managers requires responsibility, friendliness, helpfulness, politeness and empathy. The professional image of PR managers requires a professional dress code, responsibility, creativity, excellent communication skills, openness to new ideas and experiences. Primary analytical and organizational attributes are considered as an advantage in the profession of PR manager as well.
Authors and Affiliations
Oľga Škvareninová, Alexandra Alföldiová
Keywords
Related Articles
- EP ID EP299409
- DOI -
- Views 125
- Downloads 0
Public Policies in Media and Information Literacy in Europe. Cross-Country Comparisons
Divina Frau-Meigs, Irma Velez, Julieta Flores Michel (eds.). Public Policies in Media and Information Literacy in Europe. Cross-Country Comparisons. London: Routledge, 2017. 304 p. ISBN 978-1-138-64437-3.
News Values of Typologically Different Slovak Newspapers. The Case of the Journals Plus Jeden Deň and Denník N
The study deals with the issue of news values and their application in two typologically different print groups, in serious and tabloid newspapers. We assume that different print categories work with different values bec...
Research Report of Project VEGA 1/0192/18 Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
The refugee crisis and the rising number of asylum seekers is one of the primary concerns of the EU. Political discussions reflect humanitarian, social and economic implications of the constant influx of new asylum seeke...
New Media and Cultural Mediatisation: Case Study
New technologies of information and communication content spread via the Internet are enhancing globalized interpersonal interaction and reshaping social relations. Many Arab E-media appeared to advocate to Arab and Musl...
Games and Gaming
Games are a natural part of childhood. Children take it as fun, relax, gaining new experiences or skills. In the past, children used to play classical games; they were throwing dice and moving stick figures. Nowadays it...