Immense Changes in Society and Their Impact on Marketing Philosophy
Journal Title: Journal of Tourism and Services - Year 2013, Vol 4, Issue 5
Abstract
Marketing as a specifically applied terminology can be found in expressions and collocations not really associated with the discipline itself, but even with its philosophy limitations, or corporate environment. Taking into consideration, how corporate entities establish their interactions with customers, and are unable to sense them as a source of their corporate prosperity, thus marketing is recognized as a continuous process of cognition and expanding the value for the customer. Furthermore, marketing philosophy is solely the one specified irrespective of its final application.
Authors and Affiliations
Helena Horáková, Marie Švarcová, Šárka Bendová
Keywords
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