Impact of Attributes of Store Format on the Choice Behavior in Organized Retail Sector
Journal Title: International Journal of Computational Engineering and Management IJCEM - Year 2012, Vol 15, Issue 6
Abstract
Indian Retail is supposed to be a promising industry with almost all the gaint players vying for a share of the coveted pie in India. Most of us experience organized retailing at BigBazaars, pantaloons, Shoppers Stop, Westside, Shubiksha, Reliance fresh outlet and other joints. Organised retail in India is expected to increase from 4 % of the total market in 2008 to 14-18% by 2015. The aim of this study is to investigate the various relevant and efficient attributes of organized grocery store with the objective to gauge the role of each attribute and their impact on the shoppers store format choice behavior. The primary data is collected through questionnaire survey of 500 randomly selected adult female grocery shoppers from Delhi, out of which only 153 was the final sample. Hypotheses are based on attributes as store personnel, proximity convenience, in store communication, price consciousness, store services, fast check out and store reputation. The Chi-square tests were applied to test the hypotheses. This study gives a more in-depth outlook for retailers to understand their market.
Authors and Affiliations
Kamini Singh
Keywords
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