Abstract

The banking system is the back bone of any economy system. The strength of financial system depends on sound banking system. Due to lack of awareness among people, even after decades of emergence of banking industry it was not used effectively. In recent times the Indian population has started availing the facilities of the banks. E banking trend is spreading at a faster rate in all the countries. Banks provide internet banking services to its national and international customers. The study is an attempt to measure to the awareness of E banking system introduced by banks in rural areas. The study was conducted in Modakurachi village of Erode district of Tamilnadu. Theprimary data was obtainedusing awell- designed questionnaire.The questionnaire was equipped with questions relating to demographic factors, level of awareness on E- banking among the respondents and factors influencing to choose E- banking.Forthisstudy,250respondents irrespectiveoftheirtypeofbankaccount, occupation,age andeducationallevelhavebeenselectedrandomlyas a sampleofthedataanalysis. The banks available in the study area are Canara bank, Indian overseas bank, State bank of India and City union bank. Out of 250 respondents, 55.2 were holding account in public sector banks. The awareness level on E banking was 68.8 . The accounts of 34.8 of the respondents were not self- maintained. Majority of the respondents were familiar with internet browsing but were reluctant to use facilities like bill payments and fund transfer, etc. The reasons for not using E banking facilities were found to be that there are no regular banking activities among the customers, lack of high speed internet and the bank website is not user friendly. The banks can consider changing the website bilingual Englishand regional language . The errors and frauds happening in internet banking should be reduced to motivate the users of internet banking facilities. Dr. Nithya Ramachandran "Impact of Ebanking in Rural India with Special Reference to Selected Taluk in Erode District, Tamil Nadu" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18698.pdfhttp://www.ijtsrd.com/management/strategic-management/18698/impact-of-ebanking-in-rural-india-with-special-reference-to-selected-taluk-in-erode-district-tamil-nadu/dr-nithya-ramachandran

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