IMPACT OF EDUCATION, GENDER AND AGE ON CONSUMER LOYALTY
Journal Title: International Journal for Quality Research - Year 2014, Vol 8, Issue 4
Abstract
In this paper the important parameters of customer loyalty and impact of education, gender and age of the respondents will be tested. The study was conducted in the Republic of Croatia, as part of research relevant parameters of customer loyalty, loyal consumer behavior and the role of social networks in building and maintaining a loyal behavior. The concept of loyalty has a strong foothold in marketing theories and in theories of intellectual capital companies. Loyalty has been related to the management of intellectual capital, especially relational capital, as a component of intellectual capital. In terms of loyalty, series of key parameters that describe it or have an effect on it, and thus impacting the company's business appear.
Authors and Affiliations
Igor Klopotan, Kresimir Buntak, Ivana Drozdjek
Keywords
Related Articles
- EP ID EP217840
- DOI -
- Views 76
- Downloads 0
EXPERIMENTAL ANALYSIS AND ISHIKAWA DIAGRAM FOR BURN ON EFFECT ON MANGANESE SILICON ALLOY MEDIUM CARBON STEEL SHAFT
Burn on/metal penetration is one of the surface defects of metal castings in general and steel castings in particular. A research on the effect of burn on the six ton medium carbon steel shaft for making a roller of cold...
SELECTED REQUIREMENTS OF INTEGRATED MANAGEMENT SYSTEMS BASED ON PAS 99 SPECIFICATION
The aim this research was to analyze the ways of integration of management systems in food sector. The study involved the documentation, audits, corrective and preventive actions and management's review phases described...
REDUCING AND OPTIMIZING THE CYCLE TIME OF PATIENTS DISCHARGE PROCESS IN A HOSPITAL USING SIX SIGMA DMAIC APPROACH
A lengthy and in-efficient process of discharging in-patients from the Hospital is an essential component that needs to be addressed in order to improve the quality of Health care facility. Even though, several quality m...
LEAN AND SIX SIGMA CONCEPTS APPLICATION IN PHARMACEUTICAL INDUSTRY
LEAN thinking and Six Sigma have been utilized by manufacturing industries to decrease cost and improve quality and productivity by reducing variation and production defects [1]. Because of the dramatic successes in manu...
THE REVIEW OF PROBLEM AND THE ADVANTAGE OF INVESTING IN A PROJECT OBTAINING CE MARK
There is no competitive national economy without discharging the most important condition and those are competitive products that satisfy technical and safety market requires, that is, products with the CE mark. The aim...