IMPACT OF INFORMATION TECHNOLOGY ON ALTERNATIVE CHANNEL SERVICES AND ITS SERVICE QUALITY

Journal Title: International Journal of Civil Engineering and Technology - Year 2019, Vol 10, Issue 3

Abstract

In the present scenario, the information technology has vital role to strengthen the banking network. With the use of information and communication technology, the banking sector created revolution in providing quality services to its customer. The information technology paved the way to the banking sector to provide the alternative channel services to its customer rather than the traditional services. The traditional banking service means branch banking where customer has to visit branch for performing the banking services. But, due to the development in information technology infrastructure, the banking sector able to provide the alternative services to its customer in the form of E-banking, Mobile banking, Debit and Credit cards and ATM. Alternative channel services are not only providing the quality services but also helps the banking sector in reduction of cost and time. In this study, the authors have tried to find out the impact of information technology on the performance of the alternative channel services and its service quality. For this purpose, the primary data is being considered which is collected from the respondents with the help of questionnaire. The customer perceptions regarding the alternative channel services and its quality are being tested with the help of service quality model. The study suggests, the different aspects which encourage the customers to adopt the internet banking services are cost, security and convenience.

Authors and Affiliations

ABHAY KUMAR MOHANTY, B. C. M. PATNAIK, IPSEETA SATPATHY AND GEETANJALI PATRA

Keywords

Related Articles

SEISMIC ANALYSIS AND COMPARISON OF OVERHEAD INTZE WATER TANK, CIRCULAR WATER TANK, AND RECTANGULAR WATER TANK AND RESPONSE SPECTRUM ANALYSIS

Elevated WTs are used to store water in the public water supply system and they play a significant role in the seismic areas. The flaw in WTs might be due to a lack of water or problem with people to suppress the flame...

RESTRUCTURING OF STEM-BASED STUDENT THINKING IN CONSTRUCTING THE CONCEPT OF DEFINITION A FUNCTION

This study is qualitative research. It is to restructure the STEM-based students thinking in constructing the concept of formal definition of a function based on the assimilation and accommodation process through the p...

TECHNOLOGICAL ADVANCES IN MICROFINANCE BANKS AND ECONOMIC GROWTH IN NIGERIA

The study was designed to estimate growth implications of the intermediation activities of microfinance banks in Nigeria. The study covered the period 1992 to 2016. Model estimation was based on the technique of autore...

THE INFORMATION SYSTEM IN SHARING THE KNOWLEDGE UNDER INFLUENCES OF THE CULTURAL DIVERSITY IN THE CONSTRUCTION ORGANIZATION

The influences of the cultural diversity (CD) in the process of the knowledge sharing (KS) by using the information system (IS) and how these influences affect the project performance (PP) are analysed. To shed some li...

INDUSTRIAL RELATION AND CRIMINAL SANCTION THE CASE OF INDONESIA

This research examined the laborers’ tendency to utilize criminal sanctions in industrial relations in Indonesia when their company violates their rights. This trend is essentially noteworthy for investors who plan to...

Download PDF file
  • EP ID EP46408
  • DOI -
  • Views 215
  • Downloads 0

How To Cite

ABHAY KUMAR MOHANTY, B. C. M. PATNAIK, IPSEETA SATPATHY AND GEETANJALI PATRA (2019). IMPACT OF INFORMATION TECHNOLOGY ON ALTERNATIVE CHANNEL SERVICES AND ITS SERVICE QUALITY. International Journal of Civil Engineering and Technology, 10(3), -. https://europub.co.uk/articles/-A-46408