Impact of mass media on Knowledge attitude and practices (KAP) amongst the ANC mothers attending the ICTC at DrRPG Medical College, Tanda
Journal Title: Indian Journal of Pharmacy and Pharmacology - Year 2018, Vol 5, Issue 2
Abstract
Objectives To know the Impact of Mass Media on Knowledge attitude and practices KAP amongst the ANC mothers attending the ICTC at DrRPG Medical College TandaMaterials and MethodsThis was a Hospital based cross sectional study The data was collected from pregnant women attending outpatient antenatal care ANC with prior written informed consent from August 2017 to September 2017 A semi structured survey questionnaire was prepared for the study containing 54 questions regarding demographic information HIVSTD information sources HIV transmission knowledge Misconceptions and attitude towards PLHIV The questionnaire was administered as a facetoface personal interview and participant answers were filled in by interviewers ResultsMass media sources such as TV programs newspapers and magazines were more frequently identified as the channels for HIV information than interpersonal sources such as friends and service providers Exposure to multiple sources of HIV information where at least one source is mass media was significantly related to HIV knowledge Yet it is observed that the knowledge of transmission of HIV from mother to child is seen less than other mode of transmission amongst the ANC mothers It is also seen that though the mothers know that the HIV testing is required but are not aware about the ICTC and its role Even after so much of communication regarding the misconceptions some misconceptions still exist among the ANC mothers Conclusion Even though mass media have played important role to increase knowledge about HIV there is need to create a supportive health promotion education mechanism in the form of Health educators at grass root level who can do intensified social behavioural communication campaigning to bring about the expected behaviour changes by providing correct knowledge about the mother to child transmission of HIVAIDS Use of Condom and to remove the misconception regarding the mode of transmission of the HIVAIDS Keywords HIV Mass media Knowledge
Authors and Affiliations
Anamika Chanchal, Sanjay Bhonge, Rajaram Gavade, Deepak Raut, Dinesh Kansal
Keywords
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- EP ID EP478547
- DOI 10.18231/2393-9087.2018.0017
- Views 69
- Downloads 0
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