Impact of Salesforce Commitment on Sales Organisation
Journal Title: Journal of Business Thought - Year 2018, Vol 9, Issue
Abstract
Thepurposeofthepresentconceptualpaperistoidentifytheelementsofonlinebrandbuilding,basedonaliteraturereviewandminicasestudiesofsuccessfulbrands.Itisbasedonathoroughanalyticalreviewofliteratureandanextensiveweb-basedsearch.Theavailableliteratureononlinebrandbuildingpresentsmanydifferentideasaboutthedomain.Thestudyaimsatdelineatingtheconceptofonlinebrandbuilding.Itfindsthatbrand-buildingeffortsneedtobealignedwiththechangingtechnologyandprovidesabasisfortheformulationandimplementationofonlinebranding strategies.
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