IMPACT OF SOCIAL MEDIA ON BRAND AWARENESS AND EQUITY
Journal Title: Research Hub - Year 2017, Vol 3, Issue 11
Abstract
The aim of this study is to identify how big of the effect of brand awareness and the impact of social media orientation on brand equity. A social media is a computer-facilitated technology that uses the creation and input of information, ideas, career interests and other forms of expression that uses virtual communities and networks. This paper proposes about how the brand awareness affects the brand equity and also the impact of social media orientation on brand equity. This paper also discusses about successfully meeting the purposes of study on results to find on what’s the elements that brand equity must depended on.
Authors and Affiliations
Abdul Hadi Rosli and Ain Nasyrah Ali Noor Roslan
Keywords
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