Impacts of Marketing Mix on the Usage of Library Services towards Library Users' Satisfaction
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2014, Vol 2, Issue 3
Abstract
Objective - The purpose of this study is to identify the impacts of implementing a marketing mix on the use of library services towards library users' satisfaction. Methodology/Technique - This study will be conducted in quantitative method. Primary data will be obtained by distributing of questionnaires survey of the library users and will be analysed using SPSS, while secondary data will be collected from analysis of literature from previous study. Findings - The marketing mix has a positive influence on the usage of library services towards library users' satisfaction. Novelty - This study is about marketing in library services which will increase the awareness of available library services among library users, and thus lead to library users' satisfaction.
Authors and Affiliations
Aqilah Jamaludin, Razilan Abdul Kadir, Dang Merduwati Hashim, Masitah Ahmad, Ahmad Nazri Mansor
Keywords
Related Articles
- EP ID EP185531
- DOI -
- Views 133
- Downloads 0
Spiritual Intelligence Forming Ulul Albab's Personality
Objective - Spiritual intelligence is intelligence that is capable of producing Muslim personality. It aims to maintain a good relationship with God, fellow human beings and nature. This study aims to clarify the role of...
Curriculum of Islamic Economics and Finance in Islamic University of Indonesia: Challenges of ASEAN Economic Community
Objective - This research was aimed to examine the curriculum of Islamic Economics of Faculty of Islamic Studies and of Economics of Faculty of Economics, both in Islamic University of Indonesia to oversee whether it is...
Marketing Organ Donation in Universities: A Literature Review
Objective - The objective of this paper is to review university organ donation campaign in foreign universities and determine the potential strategies that could be adopted by our universities. Methodology/Technique - T...
Access to Information of Disabled People on the Web: A Dispute between Accessibility and Digital Rights Management
Objective - The study aims to explore the dispute between accessibility and Digital Rights Management (DRM) for disabled people in accessing information on the Web. More specifically, this paper explores the challenges D...
Determinants of Systematic Risk of Banking Sector in Indonesia Stock Exchange
Objective - Basically the purpose of the company is to add value and maximize the wealth of shareholders. The added value of the company is reflected in the price of shares traded in the capital market. Stock prices high...