IMPLEMENTATION INTO THE SUBCONTRACTUAL RELATIONS SYSTEM OF THE ANALYTICAL-MARKETING COMPONENT
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
In the article were considered the concept of “subcontracting”, the essence and importance of the organization of the Center for subcontracting for enterprises of different levels. The functions of the information system of the Center were described. The analytical-marketing component of the process was highlighted. It was considered the concept of a specific analytical tool, namely marketing audit. It was proved a positive result from its implementing into the Subcontracting Center.
Authors and Affiliations
Ya. A. Avdiyenko, D. V. Zin’kovs’ka
Keywords
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