Implementation of Linear Regression to Predict New Student Admissions as a First Step to Determine Campus Marketing Strategy
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 01
Abstract
New student Admission is a routine activity carried out by all educational institutions in Indonesia every year. One of the educational institutions in Indonesia is a private university. Predictions of the development of new student admissions so far have only been made based on speculation using data from previous years. Linear regression is one method that can be used to predict good results. Therefore, this study uses a linear regression method. The test results in this study indicate that the linear regression method has a low error value measured by the error rate using the Mean Absolute Percentage Error (MAPE), which is an average of 2.76%. This proves that using the linear regression method can predict new student admissions well so that it can assist universities in developing various strategies to maintain their existence, especially marketing strategies.
Authors and Affiliations
Yuli Asbar , Sapnabiby, Angga Pratama, Janner Simarmata, Abror
Keywords
Related Articles
- EP ID EP712989
- DOI 10.47191/ijmra/v6-i1-13
- Views 86
- Downloads 0
The Influence of Service Quality, Servicescape, and Relationship Marketing on Student Loyalty with Student Satisfaction as Mediation on Mediterranean Bali Campus
This study aims to identify the effect of service quality, servicescape and relationship marketing with satisfaction as a mediation at the Mediterranean Bali Campus. The number of samples used in this study were 99 stude...
Some Solutions to Improve the Effectiveness of Autonomous Activities at Public Vocational Education Institutions in Hanoi
In accordance with Article 25 of the Vocational Education Law of 2014, public vocational education institutions autonomously engage in activities related to organizational and personnel management, finance and assets, tr...
Development of Karate Martial Arts Material Heian Nidan Kata in Junior High School through Teacher Book Media and Android Applications
This research aims to: 1) produce products in the form of books and android applications that contain the development of karate martial arts material heian nidan kata for junior high school level students. 2) As well as...
Potential Application of HSFI-8 Crude Protease as Meat Tenderizer and Anticoagulant Agent
Protease enzymes are enzymes that are able to hydrolyze peptide bonds in proteins into simple compounds. The protease enzyme used was derived from fermented sea cucumber digestive organs (HSFI-8). HSFI-8 uses meat tender...
The Land for the Community: Protection of Community Land Rights in Land Procurement for National Strategic Projects
The government formed a policy that negated land rights for the community in Rempang. Also, They chose to side with foreign investment in national strategic projects which ultimately generated agrarian conflict. This res...