IMPLEMENTATION OF STRATEGIC INNOVATIONS IN THE ACTIVITY OF PERFUMER-COSMETIC INDUSTRY ENTERPRISE
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article explores the essence of strategic innovations. Examples of innovations of strategic direction, in particular, of the enterprises of the perfume and cosmetic industry, with indication of their principal features of the implementation are considered. The analysis of domestic market of perfumery and cosmetic products is carried out. The peculiarities of consumer behavior in decision making on the purchase of innovative products in this market are explored. The general approaches to the development of commodity innovations in the market of perfumery and cosmetic products are offered.
Authors and Affiliations
N. Ye. Letunovska, T. V. Vashchenko, V. O. Rudych
Keywords
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