Improvement of Matrix Method for Selection a Development Strategy for Machine-Building Enterprises Producing Technological Machines
Journal Title: Бізнес Інформ - Year 2016, Vol 2, Issue
Abstract
The article identifies the role of strategy in the enterprise development, which is to harmonize relationships of internal possibilities with transformational changes in the external environment. Varieties of development strategies have been considered. Criteria for development of machine-building enterprises producing technological machines have been determined, to which are included demand (equivalent to transversality) on technological machines and profitability of operating activity of enterprise. Matrix methods for selecting an enterprise strategy has been substantiated. The matrix method for selecting strategy based on the Thompson-Strickland matrix has been improved. Scientific results, conclusions and recommendations of the article improve the strategic management theory. Their practical use will allow to optimize selection of a strategy for development of machine-building enterprises producing technological machines.
Authors and Affiliations
Tatiana Kalapa
Keywords
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