IMPROVEMENT OF ORGANIZATION OF FOREIGN ECONOMIC ACTIVITY ON THE MARKETING PRINCIPLES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 4
Abstract
Relevance and main objects of the improvement of enterprise foreign economic activity management system are defined. The analysis of the development of foreign economic activity on the example of «Artyomovsk Winery» is done. The method for improving the marketing activities of the company in order to expand markets with European countries is developed.
Authors and Affiliations
T. I. Alekseeva, Y. A. Baranova, O. P. Saenko
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