IMPROVEMENT OF THE CONTROL SYSTEM OF COMPANY'S MANAGEMENT ON THE BASIS OF ADAPTIVE MARKETING DEVELOPMENT
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 6
Abstract
The conceptual foundations of enterprise competitiveness management, namely, the main structural elements are characterized. The differences between the competitiveness management system and the quality management system and their main goal are determined. The approaches of scientists to determine the competitiveness of the enterprise are considered. The criteria for assessing the quality of the management of the competitiveness of domestic enterprises are outlined. The use of adaptive approaches in the enterprise competitiveness management system is investigated in order to accelerate the achievement of the goals and to ensure the implementation of the strategy of enterprise development.
Authors and Affiliations
D. N. Piskun
Keywords
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- EP ID EP569287
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