VIRAL MARKETING: OPPORTUNITIES OF USAGE IN THE IMPLEMENTATION OF MARKETING STRATEGY
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 2
Abstract
The article reveals the essence, advantages and features of viral marketing introduction. There was uncovered the potential economic feasibility of using this tool by Ukrainian entrepreneurs in their development strategies. Author proposed to use a range of consumer analysis, consisting of the following indicators: knowledge and influence, behavior, environment with the purpose of developing and implementing such a strategy. It is found out that the virus content allows both to attract new consumers and to keep those who are already with us. This allowed to develop recommendations for domestic enterprises in order to improve the effectiveness of viral marketing usage in the implementation of marketing strategy
Authors and Affiliations
V. E. Kurasova, G. V. Mozgova
Keywords
Related Articles
- EP ID EP520955
- DOI -
- Views 114
- Downloads 0
REAL ESTATE VALUATION ERROR DETERMINATION BASED ON FURTHER TRANSACTIONS PRICES
The article behaves to the real estate independent valuation. On the basis of foreign sources example analysis in the article methodology of evaluation result uncertainty degree is determinated, obtained through its obje...
ДЕТЕРМІНАНТИ ВНУТРІШНЬОГО АУДИТУ ДЛЯ УПРАВЛІННЯ ТА МІНІМІЗАЦІЇ РИЗИКІВ БІЗНЕС-ПРОЦЕСІВ
У статті досліджено особливості внутрішнього аудиту в системі корпоративного управління, визначено його основні завдання і проблеми реалізації в Україні. Запропоновано детермінанти внутрішнього аудиту через розроблення м...
THE THEORETICAL ASPECTS OF THE ANTI-CRISIS MANAGEMENT IN THE GOVERNANCE OF THE PERSONNEL
The theoretical aspects of the anti-crisis management in the governance of the personnel are devoted in the article. The essence of the concept of "governance of the personnel" from the side of many scientists is disclos...
THE CONDITION OF ADMINISTRATION SYSTEMS IN THE MANAGEMENT OF ENTERPRISES
The article considers the real state of administration systems in domestic enterprises. These findings were obtained using the method of expert research. According to the results of the research, the level of understandi...
FORMATION OF CULTURAL AND MOTIVATION MECHANISM FOR THE DEVELOPMENT OF LABOR POTENTIAL OF RAILWAY TRANSPORT ENTERPRISES
The article defines the main requirements for the motivational mechanism for the development of the labor potential of enterprises of railway transport. The expediency of forming a cultural and motivational mechanism was...