Improvement of Trade Enterprise's Consumer's Service with Account of Specific Requirements of Customers
Journal Title: Бізнес Інформ - Year 2012, Vol 9, Issue 0
Abstract
The key factors of authentication of special purpose segments of most perspective consumers are investigate in the article. The recommendations on the improvement of trade enterprise's consumer's service with account of the individual approach to a customer were given.
Authors and Affiliations
Anna Kovalenko
Theoretical Grounds of Identification of the Essence of the Enterprise Development Efficiency Category
Modern economic conditions put a new problem in front of scientists, namely: capability of an enterprise to survive in the unfavourable external environment. This problem is a system and complex one and its solution is w...
Fiscal and Debt Policy of Ukrainian Municipalities: Shift of Priorities
Statistical data on the local finance as a part of the government sector of Ukraine have been generalized, an integrated estimate of their current state has been given, dynamics of development and structure of the sector...
Problems of Definition of the Notion of Small Industrial Business, its Regulatory-Legal Support
The article is aimed to identify the problem of definition of the notion of small industrial business. The normative sources related to defining the notions of both industrial entrepreneurship and small business, as well...
Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise
The goal of the article lies in development of proposals on quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of a functions of membership and identification of b...
Methodical Approaches to Forecasting the Indicators of Marketing Activities of Coal-Mining Enterprises
The article is concerned with developing a forecast for core indicators of the marketing activity of coal-mining enterprises using several methods: the average growth rate, trend extrapolation, autoregression, extrapolat...